TyroneHerald

For more than 120 years, the UlsterHerald has been at the heart of the community in Tyrone. Along with its sister title, the TyroneHerald, we have been keeping readers across the county informed with the latest local news and sport for generations. With the dynamic nature of news consumption changing amid advances in digital technology, the forward-thinking decision was taken to revolutionise the online content for these much-respected titles - and thus, our 'WeAreTyrone' digital brand was formed. First going live in October 2021, it incorporated a paywall facility and original, engaging digital content, such as podcasts and video features.

The 'WeAreTyrone' brand ensures that the UlsterHerald and associated publications are staying relevant to younger generations in Tyrone who get their news from their mobile phones rather than in print. According to the latest published figures, 'WeAreTyrone' has around 53,000 Facebook followers, 530,000 monthly web views and 52,000 weekly print readers.

We are passionate about our products, and also about delivering quality local news, features and community content to our audience. Our newspapers are very much based on initiative, in that our reporters are proactive in coming up with new ideas and fresh angles on content to maintain reader interest and loyalty. We are also committed to ensuring that our print editions have strong production and design values.

TyroneHerald 27/02/23, was selected as the title underwent a redesign in January and emerged with a fresh, clean contemporary look. That particular edition also covered the shock and revulsion after a police officer was shot in Omagh, and highlights the wide range of quality stories and features we are renowned for. Another submission is a 35 minute documentary on the 25th anniversary of the Omagh bomb attack, complementing a 28 page print supplement. This was a massive departure from our traditional 'print' approach, and for a team that is only starting to find its feet in terms of broadcast output, we were extremely pleased with how it turned out. In fact, we have really advanced our digital/broadcast output over the past 12 months. We now aim for 2-3 video features each week and these often complement our print approach - presenting the same story in different formats. Other submissions highlight how we are utilising this to increase reader engagement and generate commercial revenue, with QR codes in print to take readers to accompanying videos, and a print/digital advertising feature on a local business which generated nearly £1,000. The UlsterHerald also bolstered its reputation as a paper at the heart of the local community by launching its first-ever Christmas Toy Appeal, in association with St Vincent de Paul, in the run-up to the festive season in 2022. This 'Caring and Sharing' campaign was such a success that it is running again this Christmas. We believe we embody a forward-thinking, progressive local media team who undertake a creative and committed approach to community journalism.