Southern Daily Echo

Readers have been turning to the Southern Daily Echo's website in large numbers throughout 2023 and showing they value our journalism in the most definitive way possible - by spending their hard-earned money with us. Building digital subscriptions has been a key strategy for the website and has seen huge success as they have more than doubled (144% 2023 YTD) thanks to our unrivalled Southampton FC reports, exclusives and features - with even more people subscribing for our breaking news and court coverage.

And while we measure digital subscribers by thousands and offer stories exclusively for paying readers, the Echo has also seen substantial and sustained growth of more than 15% in page views (YTD for 2023). Key to this growth in subscribers and page views has been a consistent back-to-basics approach focusing on our community and asserting our authority on subjects in the local area: from breaking news coverage of a shocking shooting outside a school, to the latest trials, to Southampton FC coverage. The Echo's authoritative Saints coverage is followed by a growing number of fans who value live blogs, on-the-whistle match reports, analysis and exclusive interviews.