Sara Robinson

Sara Robinson contributes a monthly opinion column to the Western Mail - Wales' national newspaper. With a distinctive style that blends storytelling, expert analysis, and rich emotional texture, Sara’s columns are a refreshing and essential read for anyone looking to challenge their perceptions and broaden their understanding. They feature in the paper’s biggest-selling edition of the week—a Saturday—which engages an audience primarily comprising parents and business people. Both Sara and the Western Mail are award-winning, and her column further enriches the magazine's thought-provoking content.

Sara is unafraid to tackle a wide array of topics, from climate change and politics to the unique struggles of parenting a teenager through exam season. Her columns are a testament to her eclectic interests and expertise, touching on subjects like politics, tech, culture, and the future of work. They aren't merely opinion pieces; they are well-researched and analytically deep explorations that bring a fresh perspective to the table. Whether she's discussing the challenges of the "new normal" or delving into societal issues such as misogyny, Sara’s takes are as original as they are compelling.

Sara's writing style is a balanced blend of emotional resonance and intellectual rigour. Her words are evocative and lyrical but underpinned by hard facts and thorough research. Sara presents complex ideas with flair and accuracy, making her columns not just a pleasure to read but also a reliable source of insight. Her clever use of anecdotes and humour adds another layer to her work, making her articles resonate with readers long after they've finished reading.

Sara's columns aren't just read; they're felt. They are tailored to her audience, often sparking debates, generating responses, and deepening the understanding of important topics. Whether it's her column on climate change that led to heightened community discussions about sustainability or her poignant piece on parenting through exam season that resonated with parents grappling with similar challenges, Sara’s work engenders a tangible connection with her audience. Given that her columns feature in the Western Mail's biggest-selling edition of the week, she adds considerable value to an already robust, award-winning content mix. Sara’s writing has the power to provoke debate and change perceptions. Her columns have been cited in council meetings, shared across professional networks, and have even found their way into educational curricula, underlining their widespread impact and relevance. With her keen understanding of her audience—many of whom are parents and business people—Sara not only meets but exceeds the publication’s high standards of quality, thereby contributing to its award-winning status. Sara’s originality, exceptional writing style, and the tangible impact she has on her audience make her an outstanding candidate for the this award. Her work not only complements the Western Mail’s rich content mix but also elevates it, making her a must-read writer who challenges, engages, and informs.