Chartbeat
For the past 15 years, content analytics platform Chartbeat has offered publishers invaluable insight into what their readers really want. With tools such as real-time and historical dashboards, experimentation and in-page optimisation, and robust reporting, clients have been able to understand, measure and build business value from the attention earned by their content.
Testimonials from the likes of Tribune, UOL, Raw Story Media, The Marshall Project and others outline how partnering with Chartbeat has given them a strategic advantage over other media brands, often resulting in substantial gains in website users and traffic. It has allowed them to optimise their homepages, elevate their headline writing, extract live data to inform editorial strategies, and offered them a much deeper understanding of how audiences on a global, regional and local level are interacting with articles.
Judges said data is the life-blood of any modern-day publisher and Chartbeat is clearly a go-to commercial partner for many media brands as a tool for capturing, measuring and analysing critical data. It is an invaluable resource that helps firms to make decisions on its business and content strategies.