Marcela Kunova

Marcela Kunova is the managing director of JournalismUK, where she leads newsroom innovation, professional training, and building support for the next generation of media professionals. With a background in editorial leadership and a sharp focus on digital transformation, Marcela is passionate about building a more connected, resilient journalism community. She steers flagship events like Newsrewired, all while championing practical solutions for journalists facing industry change.

What are you looking for in winning entries? 

A great entry tells me not just what happened, but why it mattered, and leaves me thinking about it long after reading. I'm on the lookout for journalism that's both bold and deeply rooted in the regional context.

What top tip would you give to this year's entrants? 

Don't just tell me you've done great journalism; show me the receipts. Use evidence to back up your claims: measurable impact, examples of genuine audience engagement, and clear stories about what changed as a result of your work. Be honest about your process: own what worked, what flopped, and how you learned from it (I'd rather see a bold experiment with mixed results than a perfectly glossed-over entry). And remember: passion leaps off the page. If your entry makes me feel why it mattered beyond newsroom walls, you're halfway there.