Laura Michael

Head of professional development , NCTJ

Laura Michael has 25 years in the media industry working in senior editorial roles at Archant and Newsquest. She is currently head of professional development at the NCTJ.

What are you looking for in winning entries?

Innovation, creativity and quality journalism with audience at its heart.

What top tip would you give to this year's entrants? 

Be brave and take risks but never compromise on quality and always put the audience at the forefront of the story.