Weekend magazine

Belfast Telegraph’s Weekend magazine is the only weekend supplement published by a Northern Irish newspaper. It plays a key role in enriching reader experience and expanding the brand’s print offering. With its distinctive, confident editorial voice and focus on showcasing evergreen stories that matter locally, Weekend has established its own place as a publication of note.

From cultural profiles to exclusive interviews, it proudly highlights every facet of Northern Irish society, giving voice to both the known and the undiscovered. Culinary coverage is a standout feature, with contributions from some of Northern Ireland’s most respected food writers.

The magazine’s locality is its superpower, with its commitment to highlighting homegrown culture. Its Blue Lights special, eight pages dedicated to the award-winning TV series filmed in Belfast, was a continuation of a week-long examination, with the daily paper working alongside Weekend to maximise multiple forms of content.

In 2025, Weekend underwent a redesign to update its brand identity, with a focus on sophisticated, arresting visual storytelling. The printed product remains a powerful medium, one that advertisers recognise for its value in engaging readers. The supplement drives considerable commercial value, attracting new advertisers with its high-calibre content, prestige and audience reach.

Judges’ comments: “Big, brave and bold. A visually exciting and creative supplement, which delivers something for everyone. Terrific stories and a broad spread of great journalism and features.”